a report from the States indicates some moms are clicking on blogs aimed at issues specific to families rather than watching the morning shows. in fact, it could be as much as 10% according to Nielsen...which is a sizeable chunk.
is this surprising? not really. it captures the essence of web 2.0--what Ross Mayfield described in this way: "Web 1.0 was commerce. Web 2.0 is people"
One of the key reasons the internet can compete with Old Media is this idea that people are now able to collaborate, to participate, to interact with one another in conversations that matter to them--they don't have to sit through an hour long program to get to that one 5 minute segment that sort of touches on something they kinda care about. on the other hand, it is 10% (at the most) and it's difficult to say that number will increase in the foreseeable future. but eventually, as people age, television will be only one of many sources of information and entertainment. it might even become an afterthought.
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