Email popular among marketers...for now anyway

eMarketer is reporting that email is most popular online marketing tool...and even suggests that it will continue to be. and while this may be true for some very specific types of companies (read: fly by night)--it surely won't be true for companies that care about their reputations--there are just too many problems associated with email--spam, viruses, file size issues etc...for this to remain a mainstay in the years to come.