Wednesday, September 26, 2007

Many people are addicted to the Internet

the results of a recent survey in the U.S. shows that 15% of Internet users can't go a day without internet access. okay sure. that's not surprising.

what's surprising is who conducted the research. it was JWT. looks like ad agencies are beginning to recognise where this ad beast is heading--and it ain't tv. duh.

it's online. that's where it is. that's where it's been. and now agencies may be looking for data to help convince not only their clients that the internet is where it's at but more likely...themselves.

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