Web games and advertising

mystery games on the web are fun--kind of like that movie The Game--where things happen, people find things, post their findings to the web, new things are revealed eventually leading to a revelation of some company, band or what have you. recently, Nine Inch Nails made use of one of these web mysteries and it created a mini-web furor among fans.

that said, such games need to be carefully planned and considered before going forward--they can backfire or worse create absolutely no interest. so buyer beware.