tag:blogger.com,1999:blog-309952172024-03-18T21:18:48.681-07:00The Internet Is Not A Truckthe internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.comBlogger83125tag:blogger.com,1999:blog-30995217.post-91774773519306461532010-02-08T19:45:00.000-08:002010-02-08T19:51:42.200-08:00Google going to use Gmail as Social Media?if true, potentially huge development as this mashable <a href="http://mashable.com/2010/02/08/gmail-social/">article</a> rightly suggests--but the question really comes down to whether or not Google is trying to compete with fb and twitter or join their party (well, twitter's party is hardly on par with fb's but still...).<br /><br />if the fb/google war is still on (and there's nothing to indicate it isn't) than we're probably talking competitor...<br /><br />tbdthe internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com1tag:blogger.com,1999:blog-30995217.post-21124516170256307732010-01-25T03:09:00.001-08:002010-01-25T03:15:51.450-08:00Social Media MistakesSocial media is of course the it-thing. It's hot, it's now, it's Charlie. And figuring out how, where, why and when to use is of paramount importance, if you ask me. Careful, strategic thinking and planning is required--you can't just get your company a facebook page and start talking to your customers. You gotta be careful and smart--and it's gotta make sense and offer something useful to your customers. And you'll need time and help to do this.<br /><br />Some of these ideas (and more) are explored in this bnet article--<a href="http://www.bnet.com/2403-13237_23-366324.html?tag=PayScale_startModule;startModule_stateDropDown_dropDown">check it out</a>.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-64671045533661516532010-01-25T02:54:00.000-08:002010-01-26T15:31:17.337-08:00Mobile Marketing is the New FrontierAs many are recognising (see for example p. 245 of this <a href="http://www.amazon.com/Understanding-Digital-Marketing-Strategies-Generation/dp/0749453893/ref=sr_1_1?ie=UTF8&s=books&qid=1264417010&sr=1-1">book</a>), mobile is the new old internet--which means it's where the action is. Everybody and their brother has a mobile phone the only question really is whether or not you can get to them--can you advertise to them...because most people, especially here in NZ, are decidedly NOT using their mobiles to go online. <br /><br />so while the right now of mobile advertising is a bit gloomy, the "coming soon" looks very promising indeed and it's certainly a good time to mess around and get your hands dirty--those who start early end strong. see for example this bnet <a href="http://www.bnet.com/2403-13237_23-343422.html?tag=PayScale_startModule;startModule_stateDropDown_dropDown">article</a>, though a bit dated, still offers some relevant advice.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-84761291743625065942009-07-03T16:44:00.000-07:002010-01-25T20:51:08.581-08:00The Great Facebook/Google WarFacebook and Google--one the upstart punk, the other the old guard--all powerful and impenetrable. <br /><br />It also could be classified in this way: The Social Net vs the Computerized Net. People vs Machines.<br /><br />Wired has a fascinating <a href="http://www.wired.com/techbiz/it/magazine/17-07/ff_facebookwall?currentPage=1">take</a> on this battle, or perhaps properly this coming battle and definitely worth the read.<br /><br />Myself, i'm inclined to think that this battle, if it ever really materializes, won't necessarily end with one on top of the other--could be they combine even...or they just carve out different parts of the pie and peacefully co-exist...to be continued...the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-88793184708740886802009-06-08T14:56:00.000-07:002010-01-25T20:52:32.129-08:00my HuffPost Webby award...acceptance speech is among the finalists.<br /><br /><a href="http://www.huffingtonpost.com/arianna-huffington/five-word-webby-speech-co_b_212720.html">"The Revolution has been digitized"</a><br /><br />(by the way, the rules are that the speech has to be five words long)<br /><br />Other ideas I had:<br />Newspapers aren't dead....jk ;)<br />The Internet isn't a truck<br />Proof: Internet...not a truck<br /><br />If the speech could be six words then i'd go with:<br />Apparently, the Internet isn't a truck.<br /><br />Self serving, I know...but in light of the Alaska connection this year and the power of Huffpost more generally, it actually seems like the best idea to me.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-11623807382621596442009-02-08T17:19:00.000-08:002010-01-26T03:00:40.094-08:00Web 2.0 and beyond...A short but interesting article from <a href="http://www.readwriteweb.com/archives/whats_next_after_web_20_redux.php#more">RWW</a> on what should happen next on the Web and where to go what with the economic recession and all...<br /><br />It's also a good time to revisit one of the better articles on what Web 2.0 is--you can check it out <a href="http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html">here</a>.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com1tag:blogger.com,1999:blog-30995217.post-21428005208935108562009-01-17T03:51:00.000-08:002009-01-17T03:58:03.918-08:00Friedman the Green...as in greedy for the green stuff...<br /><br />Check out this hilarious post by Matt Taibbi on the miserable train wreck that is <a href="http://www.nypress.com/article-19271-flat-n-all-that.html">Tom Friedman</a>...<br /><br />Why do certain people, e.g. Friedman, who get everything wrong about everything continue to make money telling us what they think about things? And why do people continue to buy their garbage? Can't we stuff guys like Friedman in the recycling bin and be done with them? Can't they ever get fired?the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-81931746091815878482008-12-27T02:45:00.000-08:002010-01-26T02:41:11.432-08:00Can you buy virtual goods? Can you sell them? Are they real?Ask Brock Pierce those questions and he'd likely be forced to admit that he hasn't a clue--despite the fact that he at one time owned the most promising virtual goods company in the world: Internet Gaming Entertainment.<br /><br />Check out this fascinating <a href="http://www.wired.com/gaming/virtualworlds/magazine/16-12/ff_ige?currentPage=1">tale</a> of the rise and fall of a crazy business that dealt in the sale of stuff that doesn't really exist.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com1tag:blogger.com,1999:blog-30995217.post-80725580151482846862008-11-20T13:46:00.000-08:002010-01-26T02:28:54.363-08:00Using social media... the right wayHow should a company use social media effectively? What srategy should they adopt? Well here's one answer at <a href="http://www.marketingvox.com/how-to-using-social-media-strategically-pt-i-042046/?camp=newsletter&src=mv&type=textlink">Marketing Vox</a> (h/t iab).the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-82989728840424585222008-11-20T11:44:00.000-08:002008-11-20T11:49:14.577-08:00The man, the myth, the legend, who inspired me......in every way imaginable, and whose words launched the great truck that is this blog, finally got the boot. Good riddance.<br /><br /><object width="425" height="344"><param name="movie" value="http://www.youtube.com/v/_CO19stdUhI&hl=en&fs=1"></param><param name="allowFullScreen" value="true"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/_CO19stdUhI&hl=en&fs=1" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="344"></embed></object>the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-80903997840968994292008-09-19T01:58:00.000-07:002010-01-26T02:18:48.503-08:00What's it cost to make a website?That's the question posed by a new Ad Age <a href="http://www.iab.org.nz/news/item/putting_a_price_on_digital_production/">article</a> (subscription required) (h/t iab)--and my days at Saatchi confirms what's in this report. Figuring out how much a website or a microsite or even a rich media ad unit should cost is like reading tea leaves--there's a lot of hocus pocus involved.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-92250672532534202008-09-08T13:59:00.001-07:002010-01-26T02:04:30.056-08:00Not enough porn on the InternetSo says <a href="http://www.businessinsider.com/2008/8/mark-cuban-to-web-video-sites-where-s-my-naked-ladies-">Mark Cuban</a> anyway...well actually he's being more specific than that--it's not the whole internet but YouTube that he's got the porn problem with. It's funny to see a guy who created one of the first YouTubes and fail at it (though make tons of money in the process), critique YouTube...a site that for all it's problems is doing okay--and best of all: it works.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-42824422731104255992008-09-04T14:06:00.000-07:002010-01-26T01:25:48.311-08:00GeoSmart is helping us academicsand boy it sounds cool! according to <a href="http://www.geekzone.co.nz/content.asp?contentid=7903">geekzone</a>, they're gonna be giving away their web cartography tools to academic and non-commercial use--which is great news.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-52888096764928776302008-09-04T03:54:00.000-07:002010-01-26T01:21:00.150-08:00A Mobile App that works!NZers now can get flight info pretty much instantly using their <a href="http://www.geekzone.co.nz/content.asp?contentid=7895">mobiles</a>. Which is a good and useful thing, though it does cost money (50 cents a pop)...but oh well, at least it's useful.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-16719390514795555372008-02-25T15:16:00.000-08:002010-01-26T01:05:39.753-08:00At least the NZ Herald is tryingThis looks like a smart move from the <a href="http://www.iab.org.nz/news/item/nzheraldconz_sharing_favourite_stories_on_facebook/">NZ Herald</a>...though i don't think it goes far enough. But hey, at least they're trying...the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-4786105532706495422008-02-18T13:28:00.000-08:002010-01-26T00:56:35.349-08:00Just ran across this Nielsen stat--thought I'd postthe Internet is surely on the rise in NZ but as of 2007 only 66% of NZers had access to the Internet at home--according to <a href="http://www.nielsenmedia.co.nz/MRI_pages.asp?MRIID=37">Nielsen Media Research</a>. The <a href="http://www.aut.ac.nz/research/research-institutes/icdc/projects/world-internet-project">WIPNZ research</a>, of which I am involved, shows that 78% of NZers use the internet. So the figures are different probably because the question is different--one is about home use the other about use from anywhere.<br /><br />Nevertheless, the 66% of home users have broadband is still low compared to the rest of the world....hopefully things will get better soon--the WIPNZ 2009 will hopefully reflect that change. <br /><br />It's also interesting to note that according to Nielsen there are still some 70% of households who have a vcr at home. But when I was in Wellington in 2007, though my hotel room only had a vcr, I couldn't find a movie rental store that had any tapes whatsoever. what's that about?the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-71040350555777572282008-02-14T16:45:00.000-08:002008-02-14T16:47:00.730-08:00My New Favorite Video of All Time!!!!!Finally, the best video of all time is here:<br /><br />i mean <a href="http://www.endofworld.net/">here</a>the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-27771385338464571592008-02-08T17:26:00.000-08:002010-01-25T18:49:34.792-08:00PodCasting is so OVER....isn't it?Well maybe not...as RWW is <a href="http://www.readwriteweb.com/archives/wizzard_1_billion.php#more">reporting</a>, one of the biggest podcast services (if not the biggest) claimed over 1 billion downloads in 2007. That's a lotta downloads. But be warned--there are still questions as to how many people actually end up viewing/listening to podcasts...but still--1 billion downloads.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-5970092408389960112008-02-07T22:49:00.000-08:002008-02-08T04:33:57.742-08:00My Take on the Giants VictoryI'm pretty sure all you football fans are going to totally understand where I'm coming from with this analogy:<br /><br />The Giants victory in Super Bowl XLII over the New England Patriots was just like that time when Sarah Hughes won the women's figure skating championship in the 2002 Winter Olympics over the huge favorite Michelle Kwan (except that Kwan came in third instead of second like the New England Patriots...second went to some Russian chick).<br /><br />As I recall, the whole world was just waiting to coronate Michelle Kwan...just like everyone was waiting to coronate Brady and the New England Patriots--I'm sure she was practicing just what to say to Dick Buttons at the end of her routine (just like Brady was practicing what to say to Pam Oliver)...but then Kwan fell on her ass during the performance (just like Brady when he got sacked all those times) and Sarah Hughes came in and nailed it--just like the NY Giants did with that drive at the end of the game.<br /><br />Hughes nailed it! She clearly wanted it more than anyone else out there--just like Eli Manning and the Giants. She was small and overlooked--just like Eli Manning. And I think she is half-Jewish...just like Eli Manning!<br /><br />It's really the perfect comparison. And I know all you Giants fans are just nodding your heads in agreement: "Fuckin-A! This internet is not a truck guy/gal is really fuckin smart! I cried when Sarah lifted her arms in the air at the end of her routine with that beaming, innocent face--just like I did when Eli raised his hands in the air with that beaming, innocent face..."<br /><br />And speaking of faces...probably the most creepy similarity would have to be the fact that Sarah and Eli look like identical twins. These two were definitely separated at birth...you be the judge:<br /><br /><br /><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s1600-h/ManningEliHead.jpg"><img id="BLOGGER_PHOTO_ID_5164582419529153474" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s320/ManningEliHead.jpg" border="0" /></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijEa3HP2SNR7Lx4KLYyqhH_L1RtaH4f34kcY3wIysRr8rUgC0xGLIRfMMF7_0VF3ERtrAf74wZKJj5BvR3GogDL_xagtAQGBpsQiilwHxxG2d_I5WF848FUY7ATTzMwgPAbK87/s1600-h/sarah_hughes.jpg"><img id="BLOGGER_PHOTO_ID_5164582075931769778" style="FLOAT: left; MARGIN: 0px 10px 10px 0px; CURSOR: hand" alt="" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijEa3HP2SNR7Lx4KLYyqhH_L1RtaH4f34kcY3wIysRr8rUgC0xGLIRfMMF7_0VF3ERtrAf74wZKJj5BvR3GogDL_xagtAQGBpsQiilwHxxG2d_I5WF848FUY7ATTzMwgPAbK87/s320/sarah_hughes.jpg" border="0" /></a> <div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s1600-h/ManningEliHead.jpg"></a></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s1600-h/ManningEliHead.jpg"></a></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s1600-h/ManningEliHead.jpg"></a></div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicBK3hKEItT7ARNDFvRH8-Pj97WYg9Na0bo680tCKh3EAttFeM-8wkby5lu3aKahB-2Zmilt21dvi5gXLK59EXM2eFoql7-RGTZRUI4QsW_Cjp1EVnZ7spWkSfgFnVqKx8o6fw/s1600-h/eli_trophy.jpg"></a><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s1600-h/ManningEliHead.jpg"></a><br /><br /><br /><br /><br /><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoA-zrBXBvdch22nqu3tARNuOOVOV9Nlarq1tVz1WEkQC77p9cTelYidQXn9srbSsCA5JR0cvOdKwzFGs-iJ7B0WBowFxTGCmPg7znldYimixLbW5YRNhEQoyTGWTuiTDt6Y37/s1600-h/ManningEliHead.jpg"></a>the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-81015420102852429072008-01-23T16:07:00.000-08:002010-01-24T03:24:43.335-08:00Web games and advertisingmystery games on the web are fun--kind of like that movie The Game--where things happen, people find things, post their findings to the web, new things are revealed eventually leading to a revelation of some company, band or what have you. recently, Nine Inch Nails made use of one of these web mysteries and it created a mini-web furor <a href="http://www.wired.com/entertainment/music/magazine/16-01/ff_args">among fans</a>.<br /><br />that said, such games need to be carefully planned and considered before going forward--they can backfire or worse create absolutely no interest. so buyer beware.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-72286441910130299842007-11-20T14:49:00.001-08:002010-01-24T02:49:44.036-08:00Cats, Cats, Cats. Thanks to some breakthrough technology......we humans can now understand what cats are really thinking and saying. check this two-partter out (h/t <a href="http://www.cuteoverload.com/">cuteoverload</a>):<br /><br />First, here's a video of two cats in a cat discussion. Clearly they're saying something to each other, but because they speak Cat and not Human, it's impossible to know exactly what it is they're saying. Watch...<br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/z3U0udLH974&rel=1&border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/z3U0udLH974&rel=1&border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object><br /><br />But now, thanks to this new Cat-Tronic Technology, we can actually "hear" what they're saying. I think it's safe to say that this may be the greatest invention since the microwave:<br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/1JynBEX_kg8&rel=1&border=0"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/1JynBEX_kg8&rel=1&border=0" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-10123407390430665512007-11-20T14:05:00.000-08:002010-01-24T02:48:23.817-08:00It's Funny Cause It's True...Now this stuff is funny...had to post it!<br /><br /><object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/-GpTTf175aE&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/-GpTTf175aE&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com2tag:blogger.com,1999:blog-30995217.post-36127255638143129962007-11-18T18:57:00.000-08:002010-01-24T02:46:46.984-08:00Technology killed the Ad Agency?or so says a report from Accenture being touted in an AdWeek article. <a href="http://www.thinkmulticultural.com/2007/11/14/technology-threatens-agencies/">Thinkmulticultural</a> has a brief but good post on this, worth a look. I agree with Accenture that ad agencies are increasingly under threat from the more nimble, technologically attuned digital media companies. Back at Saatchi, I brought 3D to the agency but in all honesty it was a struggle--the slow moving, traditional wheels of an agency like that don't adapt well to a shift as monumental as 3D--(monumental particularly in the automotive sector). but on the other hand, saatchi did come around and now it's a major part of the organisation...so it is possible for agencies to adapt...but then again that may be a testament to saatchi...not sure others are as quick to change direction. but if they want to survive, understanding digital media and acting upon that understanding is essential.the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-61820766274710765282007-11-13T16:27:00.000-08:002007-11-13T16:28:58.189-08:00Finally...Here it IS!!! Positively, Absolutely, The The Best Video of All Time<object width="425" height="355"><param name="movie" value="http://www.youtube.com/v/EwTZ2xpQwpA&rel=1"></param><param name="wmode" value="transparent"></param><embed src="http://www.youtube.com/v/EwTZ2xpQwpA&rel=1" type="application/x-shockwave-flash" wmode="transparent" width="425" height="355"></embed></object>the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0tag:blogger.com,1999:blog-30995217.post-79916297429167921112007-11-12T15:33:00.000-08:002010-01-24T02:17:40.595-08:00Listen up--the end is near...of course, no one can know for certain what will happen tomorrow let alone five years from now, but I do think there's some common sense in this <a href="http://blog.boondoggle.eu/2007/11/ibm-study-the-e.html">IBM report </a>that is difficult to argue with. Surely, sites like Google will gobble up much of the traditional ad budgets--it just doesn't make sense anymore to spend money on media whose results are so...ephemeral...so virtual--like TV. yeah, of course, TV ads have an impact but it's so "after the fact", "delayed", open to interpretation etc. etc. etc.<br /><br />Google's now--you get served the ad and you click on it and you're where we want you. (h/t iab)the internet is not a truckhttp://www.blogger.com/profile/05926695405551682978noreply@blogger.com0