Search Engines Rule!

At least that's what executives of search engines would have us believe. And truth be told, it's kinda hard to argue with. But anyway, if you want to know more about the glorious benefits of search engine advertising (e.g. seo vs sem/ppc), then be sure to check out the Search Engine Room conference 13 November...go to the search engine room for more info.

The Technological Revolution hits NZ Agencies

But if you only read half the article from AdMedia you may think it's just traditional technologies that are being upgraded. In fact, this article is really signaling a much more important, fundemental shift in the way business gets done at Agencies in NZ (and around the world really). Much more will be done in-house and much more will rely upon digital technologies/software like Flash, After Effects and Final Cut Pro. It's what Patrick McAteer of Oktobor refers to as the "coming convergence". Check it out here.

The Effing Effies are Here! The Effing Effies are Here!

Per AdMedia, the Effie nominations are here and looks like the nz sister agency to my old stomping grounds is in the lead...Saatchi & Saatchi's got 13 followed by Colenso & Colenso w/8, Oglivy 7, BBDO 6, DraftFCB 4, DDB and Y&R 3, etc...

For the full list go to www.caanz.co.nz.