Social media is of course the it-thing. It's hot, it's now, it's Charlie. And figuring out how, where, why and when to use is of paramount importance, if you ask me. Careful, strategic thinking and planning is required--you can't just get your company a facebook page and start talking to your customers. You gotta be careful and smart--and it's gotta make sense and offer something useful to your customers. And you'll need time and help to do this.
Some of these ideas (and more) are explored in this bnet article--check it out.
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