Mobile Marketing is the New Frontier

As many are recognising (see for example p. 245 of this book), mobile is the new old internet--which means it's where the action is. Everybody and their brother has a mobile phone the only question really is whether or not you can get to them--can you advertise to them...because most people, especially here in NZ, are decidedly NOT using their mobiles to go online.

so while the right now of mobile advertising is a bit gloomy, the "coming soon" looks very promising indeed and it's certainly a good time to mess around and get your hands dirty--those who start early end strong. see for example this bnet article, though a bit dated, still offers some relevant advice.