The Technological Revolution hits NZ Agencies

But if you only read half the article from AdMedia you may think it's just traditional technologies that are being upgraded. In fact, this article is really signaling a much more important, fundemental shift in the way business gets done at Agencies in NZ (and around the world really). Much more will be done in-house and much more will rely upon digital technologies/software like Flash, After Effects and Final Cut Pro. It's what Patrick McAteer of Oktobor refers to as the "coming convergence". Check it out here.